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Negative comments need immediate attention. You’ll want to celebrate them-and respond with a great big thank-you. Whether you're paying attention or not, people are talking about you on the social web. They’re talking about the things you’re saying or doing. They’re sharing their experiences with your products. Whether you’re paying attention or not, people are talking about you and reaching out to you on the social web. This is key to creating a successful social strategy. That’s why social media marketing starts with listening. Want to learn more about actionable steps for brand-side social media leaders and the agencies that support them? Click here to purchase this report directly and use code CHATGPT100 for $100 off.As with any marketing strategy, you need to start with your target audience. Since this technology is evolving quickly, some companies feel like they'll be left behind if they don't experiment. Additionally, due to the negative perception from consumers, it is unlikely that they will be receptive and trusting of generative AI use in social media.

It also won't resolve the biggest pain points of keeping up with evolving formats, new platforms, and algorithm changes. Generative AI is not plug-and-play and requires training as well as a great deal of oversight. However, when navigating this new technology, there are limitations to keep in mind prior to a full rollout.

The most promising use cases for the tools are in kick-starting the creative process, creating assets, and repurposing content.

Of the responsibilities these managers face, generative AI could help most with brand marketing, creative development, and customer service. Social media managers and their agency partners who are responsible for social marketing are able to quickly develop content for a long list of platforms and navigate ever-changing rules and tools. Account icon An icon in the shape of a person's head and shoulders.

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